Here’s something I learned this week: The US $2 bill is actually currently still in production. I thought I’d heard some time ago that the government stopped printing them. I think I’ve still got a few $2 bills in some piggy bank in my room at home that grandma gave me some dozen years ago—collectors items!

It appears as though my beliefs were misguided. At least, so says the 2003 $2 bill currently in my wallet. And the Wikipedia page. I was elated to receive the bill in change from a beer. Not only because I got a beer, but because $2 bills are awesome.

Then I learned that you can actually go to a bank and request stacks of $2 bills. Whoa.

That all got me thinking. There’s an opportunity here. The $2 bill has a number of really valuable characteristics. They’re scarce—you can’t get one just about anywhere. They’re novel—it’s fun to have! They’re accepted everywhere (well, for the most part).

So here’s an idea: 2Bar. A bar concept based entirely around the $2 bill. A totally unique, remarkable, fun, and buzzable theme (see: St. Louis’ latest cool bar that everyone gushes about, the Silver Ballroom). A bar that has its own (awesome!) currency—and not the frustrating kind like Disney Dollars that you get stuck with and can’t use anywhere else.

The gambit:

1. Load the register with $2 bills to give out in change. Encourage cash transactions. Maybe even eschew credit card processing entirely.
2. Every time someone buys a drink, they get a few $2 bills in change. They paid $10 for a $3 PBR? Give three $2’s and one $1 back. They paid $20 for a $4 Schlafly? Give a $10 and three $2’s back. Now, both patrons have three of your calling cards with them at all times in their wallet. They’re going to stare at them the very next time they make a purchase. And because $2 bills are goofy-awesome, they’re going to share ’em with friends.
3. Now, the totally beautiful part: drink specials for anyone paying with $2 bills. Stuff that other bars couldn’t afford to offer—but you can, because you’re rewarding your loyal customers. A $2 Bud Light, or a $4 Founders Centennial IPA looks like a steal. But the only people with access to that menu are your loyal customers.

Still plenty of room to get creative from there. Someone wants giftcards? Just give out $2 bills. Host events with a $2 cover. Make sure you pick a location on Jefferson Avenue. Money themed cocktail and menu items. Do you even need to buy business cards? Let your money work for you.