In case you were wondering. This past week, SnapChat unveiled “Our Story.”  With it, the company sent this video out to all users. The media has been up in arms raving about how Our Story is some kind of masterstroke. What piqued my curiosity, however, was this follow-up message which SnapChat HQ sent:

Oh hello, SnapChat message with a link in it. Hello, clearly branded messaging. And hello, framework for advertising on SnapChat. Nice to meet all of you.