11/11 might be a great day to invent a holiday.

It’s not there yet, though.  Sure, the party was great.  But where do we go from there?  How do we make the party about something bigger, better, stickier, more universal than simply “let’s throw a party because it’s our namesake?”  (How do we do the same with our business and our movement?)

Could it be the day that Eleven cemented its status as legitimate?  Probably.  But that might not be big enough.

Does it mark the start of a social mindset revolution among people in St. Louis?  Maybe.  But let’s not get too ahead of (and full of) ourselves.

Just a few thoughts.  What else could we invent and celebrate?