Dear Nike:

Your marketing budget is ginormous. In 2008, Forbes claimed that you dropped around $2 Billion on sponsorships and advertising, combined. And I guess you’ve done some pretty cool stuff.

But things could be SO much better.

Here’s what I propose:

1) Cut the promotional budget relentlessly. Anything that won’t cause an immediate catastrophic disaster, scrap.

2) Call up these guys. Give them all your money. In exchange, you get to change their name from “Royal Jordanian” airlines to “Air Jordan,” you get to wrap the planes with giant MJ photos, and you get to deck the planes out with basketball stuff.

3) ???

4) Profit relentlessly.

Sincerely,
Josh