Opt Outs

In the most recent issue of new St. Louis free mag, Town & Style:

What I read under the header “Distribution”:

We already assumed based on your home address from the list we purchased that you’d like this. If you don’t, too bad. You’re going to have to read this magazine, find small print, and then jump through hurdles to remove yourself from our circulation.

Probably wouldn’t bother me so much if there were options here. Nothing here says “If you like this, we’ll deliver it straight to your house!” That seems strange. Reeks of spam, and reeks of some crazy legal policy like “you’re allowed to send this stuff to folks without their consent, as long instructions to opt out appear somewhere.”

This makes me =(

relevant.

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