A throwaway idea from my Running Shoes & Business Design post:

“What if there was a coffee shop where she could get work done, but also there were a bunch of kittens around that she could play with?”

We kind of handily decided that the idea was a wash. (Though I still stand by the name being divine.)

And yet, here we are. “Cat Café popping up in NYC this week.”

Lessons:

1. The world is bereft of good creative design. Wait, this is a terrible lesson.
2. Don’t be afraid of pitching and tinkering with ideas, even if you think they’re stupid and you’ll get laughed at. Sometimes you’ll stumble upon something great.
3. Worth repeating: Don’t be afraid of pitching and tinkering with ideas, even if you think they’re stupid and you’ll get laughed at. Sometimes a really esoteric idea will stretch the conversation’s comfort zone into new areas and possibilities. Maybe Catfé was just the jolt (or even, just the laugh) we needed to allow Black Belt Karate Shoes to enter into the dialogue.