I wrote two months ago about selling special T-shirts at Foam as a means of establishing a company culture, a bit more revenue, and allowing hipsters to get that $1 PBR if they really, really wanted it without compromising the price structure set up for the rest of normal human society.

I found this today:

I bet you they read my blog and listened

Now, it’s a little bit pricier than I’d want, and I’m not enough of a soccer nut to go in every game, but that’s okay.  The Scottish Arms is an upscale pub (not an Irish pub…but you know) in the Central West End.  It’s a totally cool place, but it’s not my home base.  This particular program isn’t for me, and in fact, it’s better that the club is a little exclusive.  No way to show your true Scottish Arms colors if there isn’t a little bit of a hurdle for entry.

I bet the regulars love it, and I bet that the bar’s seeing returns on the program as well.  I’ll find out for sure when I talk to the owner in the immediate future, and I’ll let you guys know.