Roofs

Here’s a magic trick. Take any time you’ve done any thing ever. Think intently about what you were doing. Visualize it in your head: Where you were, who you were with, etc. Here’s where the magic part happens. Now consider that exact same thing you were doing, except, this time you’re on a roof. Way better, right?

There’s actually no magic here. Hanging out on the roof is just a consistently sublime experience.

It’s hard for me to fathom why so few residences enable (much less encourage!) robust roof access. This seems to me to be the most consistently underutilized part of the house. I get that some places are cold. And for structural reasons it’s not great to have a flat roof in places where it snows frequently (usually, there’s a high correlation between these two). Though even still—you could totally pay the neighborhood kid $10 to shovel the snow off the roof like he would for your driveway.

You’re probably making money on the deal, anyway. Adding an extra bedroom to a house raises the property value by a couple thousand dollars. And that’s not even adding livable real estate—just rearranging some walls.

San Francisco doesn’t have a single decent rooftop bar near the water. Plenty of bars near the water, and plenty of roofs. Nobody thought to merge the two. And I mean, if St. Louis with its myriad of weather problems can figure out a rooftop bar, I can’t see why any complaints about the wind or the heat would have any weight here.

Moral of the story is this: When I design a house for myself down the road, the roof will be my 2nd* most prized and relished feature. Rooftopping it will be a hobby. I’ll have a staircase from the backyard that you can ascend like a normal human—no fire escapes, musky hatches, attic trespasses necessary. Maybe a grill, or a hammock, swimming pool…anything you can put in a backyard you can totally put on the roof. And rooftop parties, always.

(*Of course there’ll be the Idiots in a Box room in the basement. Either you know what I mean or you don’t.)

What I Learned at Harvard Business School: Part II

Save yourself the fifty million tuition dollars. Here’s everything I learned through one semester at Harvard Business School, summarized in concise, easy-to-read blog format.

FINANCIAL REPORTING & CONTROL (ACCOUNTING)

1. Accounting is the language of business. It’s important to understand how to speak it.

In theory, you can get a pretty good idea on the health of any business by looking at three things: A) an Income Statement, B) a Balance Sheet, and C) a Statement of Cash Flows. Respectively, these three things explain A) how much money comes in and out of a business over a period of time, B) how many assets a business holds at a point in time (and also, what the business owes others), and C) how cash, the most important asset, moves in and out over a period.

There are plenty of intricacies in creating and finely analyzing these three documents. For starters, there are really only two rules to follow: 1) More Cash/Income/Profit/whatever is GOOD, and 2) the equation Assets = Liabilities + Equity is sacred…don’t mess with it.

Not surprisingly, many line items in accounting are subject to the same faults and biases that I covered in Part I. So, be prepared to deal with that.

2) Everybody is going to act in their own best interest, no matter what guidelines and incentives you set. Somebody is bound to find a loophole in your system and break the rules—assuming they haven’t, already.

Why did Lehman Brothers go out of business? Why did Bernie Madoff end up in jail? Why did Enron collapse? Why did the subprime mortgage crisis occur? They fundamentally all had the same source problem: Somebody figured out a way to beat the accounting system to make it look like their company/asset was worth way more than it actually was.

No system will ever be perfect. It’s a numerical problem. Figure there are a dozen people who sit and make the rules…and millions of accountants in billions of situations who are looking to beat the system. There’s no way the handful of rule makers will ever cover everything.

This hardly just applies to business. When the MLB brass made the personal health rules twenty years ago, all it took was one player out of thousands to figure out that human growth hormone was an effective way to pad your stats without explicitly breaking a rule (or at least, without having a high chance of getting caught). Competitive play in the last generation of Super Smash Bros revolves around a technique called wavedashing—essentially, an abuse of the game’s physics engine that allows players to move their characters faster and less predictably.

Ultimately: when creating a rules system, never expect perfection, and always expect someone to take advantage.

3. Have a deep, innate understanding of when you’ve crossed the line.

On the other side of the coin: if what you’re doing feels wrong, it probably is. If you’re not comfortable talking about it, there’s probably a reason. Etc. Rules are going to be broken by individuals and by entire firms. Either way, if you get caught you get to go to jail.

The Milgram Experiment sheds light on how difficult it is to stop reprehensible behavior once it’s onset. Know where the line is, and be smart enough to stop yourself before you cross it.

The 10 Least Reasonable Air Bud Remakes

The Air Bud series is getting more and more ludicrous with each installment. What started as a dog who could at least remotely feasibly bounce a basketball off its nose to make free throws into a dog that has, among other things, won the MLB World Series and FIFA World Cup.

Some metrics that loosely helped guide discussion and rank: Does the sport typically necessitate the use of opposable thumbs? How funny is your mental image of a dog trying to do this? Can a cutesy movie title be concocted? Perhaps most importantly, how inappropriate is the notion that a dog would be better at this simply because it’s a dog?

It made for a few ridiculous bar conversations. In select cases, I managed to come up with the most likely title.

10) Air Bud: Bulldog’s Eye (Darts). Arose naturally, as the debate occurred in a bar.

9) Rowing/Crew.

8) Air Bud: WWooF (Wrestling) . Though those animal rights activists would probably be all up in arms over this. Edges out Boxing/MMA because I was actually able to come up with a cutesy movie title.

7) Air Bud: Pool Hall Poodle (Billiards)

6) NASCAR. Why so low? Because you have to think like a mentally incapacitated movie director and/or 3-year old. The mechanics of driving a race car are pretty complex—but from what little I’ve ever seen of NASCAR, the casual observer never actually has to see the driver operating the vehicle; you only ever really see his head poking out the window. Besides, I’ve already seen a vehicle successfully manned by a dog at speeds of up to 88 miles per hour; Hollywood can definitely make this concept happen.

5) Paintball. The other reason NASCAR was so low? I don’t think it requires the participant to have fingers.

4) Surfing. And now, we enter the zone of dogs riding increasingly silly things. I’d advise you to take exactly 15 seconds to ponder each of the following concepts. Any less, and the weight of the absurdity may be lost. Any more, and your head will surely a’splode.

3) Rock Climbing.

2) Air Bud: On HorseBark (Horseback Riding)

1) Air Bud: World Series of Pawker (Poker) . Because the prerequisite need of opposable thumbs, as well as an understanding of both mathematics and human psychology. But also because it’s a neat hat tip to that nifty painting.

Honorable Mentions: Jai-Alai, Polo, competitive eating (all not really mainstream enough)

Did I miss anything?

What I Learned at Harvard Business School: Part I

Save yourself the fifty million tuition dollars. Here’s everything I learned through one semester at Harvard Business School, summarized in concise, easy-to-read blog format.

FINANCE

1. If you ever find yourself not doing a Discounted Cash Flow (DCF) Model…just remember that you’re wrong.

The DCF is a fancy modelling tool used to project future growth and expectations of a company or a project. In the simplest terms possible: take what you know about a business (we sell ten sodas every year!), add in your estimates for the future (we’ll sell 10% more sodas every year because of how popular we’re getting!), and discount the value of the future cash flows based on how risky you think the idea is or how much/little you value money next year compared to this year (I’m pretty sure people will still like soda next year, so this is low risk). You’ll end up with a number that’s either positive or negative (if, for example, someone said “you can buy the soda business for $100” but you find it only sells $12 worth of sodas), and you’ll want to pick whatever makes money.

It sounds simple, but I promise that the bigwigs in finance have found plenty of ways to make things impossibly complicated. If you want to get serious, you’ll need to do things like figure out how your assets are going to depreciate, how your working capital is going to grow, how your company typically expects returns from its current projects and values for its future cash flows, and more. Still curious? Get started with an Introduction to Present Value at the Khan Academy.

On a more practical note…

2. Everybody’s pretty much just (educated) guessing. Don’t trust things blindly.

So…maybe the cases we discussed in class were oversimplified. And maybe the lesson above is a bit extreme. But the points still stand.

At length, we explored instances where even minuscule differences in estimates had unnervingly large effects on really big decisions. Expecting a Discount Rate (r*) of .09 instead of .085? Suddenly, your business which draws $100,000 in perpetual yearly cash flows is worth $1,111,111 instead of $1,176,470.  You just destroyed $65,000 in value because of a whim…or a rounding error.

Worse, perhaps, is the notion of how easy it is to build—even subconsciously—projections and valuations that conform to your own desires and expectations.

Granted, we’re not picking numbers out of a hat. We’ve at least, through hours of careful analysis and years of expensive education, been able to narrow down our field of expectations to something on the order of just over a million dollars. Nonetheless, the lack of true accuracy and transparency, and the subjectivity to error should be quite alarming.

Easy to apply this lesson beyond the finance realm. How much does any expert really know anything? In business, and in life, always exercise reasonable doubt and tread very, very carefully.

Graphs

A questionable graphic I noticed in my dad’s important-sounding and official-looking magazine:

I already drew on it a little bit (sorry) before realizing this might be an interesting thing to comment on.

Here’s why it’s important to:

  1. Understand your source of information (and its biases)
  2. Understand how graphs work (and can be abused)

The aim of this pair of graphs (and the article) is to show that a particular politician’s economic plan is not working—a point that seems illustrated if you cast a passing glance at these two charts.

But look closely.

The Y-axis (vertical) of the red graph on the right doesn’t start at $0, it starts at $330. If it started at zero, your graph might look more like the pen line I doodled on top.

The Y-axis of the blue graph does start at zero. If it didn’t (to match the original red graph), the blue chart might look more like its respective doodled line.

Corporate profits went up by nearly $1 Trillion, and median weekly earnings went down by roughly $15. Median earnings going down is still not a positive, but clearly, the information presented here has been warped to show a significantly more tragic reality.

Note: I’m no politician, I’m not taking sides, etc., etc. If you’re concerned about the political nature of this content, then you’ve missed the point entirely. Which is, again: Graphs and information can be manipulated. Exercise caution.

NFL Timeouts

A quick thought: Why in the world do NFL teams ever call timeouts early on in the game?

Maybe I’m a simpleton. Don’t understand all the intricacies of coaching and playcalling. Whatever.

Ostensibly, a timeout gets called early on when:

  1. Poor clock management by coach / QB
  2. QB reads a lopsided defense, knows his play is going to bust
  3. I don’t know, Subway bought commercial time and needs to sell more sandwiches

Is this really worth burning one of your only three timeouts? You wouldn’t rather, at midfield in the middle of the third quarter, take a 5-yard Delay of Game penalty or burn a play on an incomplete pass?

Again, I could be biased: as a TV viewer, I don’t get to hear what goes on in the huddle or the sidelines. The announcer never says “boy, that was a good play change that the coach implemented during the timeout.”

Watching football, it seems to me that most any game that’s even remotely close will come down to clock management in the final two minutes of the game. And the scales, consistently, are tipped by whichever team has timeouts to spare.

Saving all three until the final two minutes (or so) of the game should be a coaching staple. Your three timeouts are sacred. Why fundamentally cripple your chances to compete late in the game?

I’ve lately been reading (reading! I know, right!?) a fascinating sports/economics/statistics/psychology book, Scorecasting. I’m not going to plagiarize the authors’ ideas here, but thought I’d let you know my thinking has been even more sports-centered than usual for the past few days.

NES Cartridges

[This post was written by my good pal, Peter Wan. More by him here.]

If you were born when I was, you are probably familiar with the Nintendo Entertainment System. It was the oldest of the family consisting of its younger brother, the Super Nintendo Entertainment System, and the toddler of the clan, the Nintendo 64. Its presence in my life is notable; my system traveled with me throughout the majority of my childhood. To be honest, I have the NES version of Teenage Mutant Ninja Turtles running right now (raise your hand if you beat THAT game). Too many of us remember the glow from the flashing blue screen that told us when the cartridge didn’t register properly. We’d robotically remove it from the system, and as if by instinct, blow air on the hardware and plug it back in. In seconds, you’d be rewarded with sweet, sweet relief. Oh, it gets me going just thinking about it.

So what happened to cartridges, anyway? They seem ancient in retrospect. I admit that I had moved onto a PlayStation 2 when it came out, making the switch to DVDs. I have a stack of cases in my TV stand, a library of PS2 games that replaces my bin of NES games. However, I ooze with nostalgia every time I pull out my NES for a sweet session of Mario Bros. Needless to say, the graphics are a long way away from an Xbox 360 or PS3… but why does the NES still give me so much satisfaction? There has to be an explanation for why these cartridges make me happier than any disc could. Soul-searching reveals the following ideas:

1) They’re indestructible. Just throw a game against a wall to make sure. Place one on your carpet and see if it’s still there if a little brother accidentally walks over it. Sit on it, toss it in a box, use it as a coaster at your next party. It’s still ready to go. I can’t explain the frustration that I feel when a friend carelessly grabs a DVD with his hands. God help him if his fingers smear grease on its fragile underbelly. The fact that a game will accumulate scratches or chips and eventually become inoperable drives me crazy. I’ve had to replace games due to wear and tear. Ask me how many times I’ve replaced an NES game.

2) There is no loading. Loading… Loading… Loaded. Sure, I understand that we’ve been able to place an insane amount of data onto a single disc. I know, I love playing games and being blown away by the advances in graphics or the vastness of a virtual landscape. However, there’s something I’ve realized since I’ve re-discovered my NES. If I feel like playing some video games right NOW, it’s there for me. I pop in the game, press power, and it’s THERE. Oh, you just cleared a level? Don’t stare a loading screen, just move ON. I don’t want my gaming experience ruthlessly interrupted by having to wait for data to be loaded, and I shouldn’t be able to make a sandwich in the time it takes for my game to fire up. Super Mario Bros. 3 back in 1988 had NINETY levels, and not once did you have to wait for action to “load”. Chew on that one.

3) No need for cases. Sure, I could have kept my NES cartridges in their wonderful paper boxes; I love my Darkwing Duck artwork. However, when I don’t want to mess with them, I just pluck them out of the platform and stack them up in my drawer. It’s wonderful, it’s hassle-free. When playing my newer systems, it’s like a game of Operation. I scrub up like a surgeon, don my disposable latex gloves, scalpel, tweezers, etc. Taking painstaking effort to ensure its safe delivery (because may God help you if I see a fingerprint or scratch), I have to look for the correct corresponding case. All too often, I’ll stick the disc into the box of the new game I’ve decided to play. Want to hear a secret? Those boxes take up more space than my cartridges.

4) Cartridges are intimate. Before girls, my relationships were with my NES games. I’d spend hours with them, locked in my room. I’d blow them EVERY time before inserting them. And it’d be a special day whenever I’d get to tag team one of these things. You always remember your first love, and mine were cartridges. One last reminder, folks. Please , always remember to pull out.

I know that video games are a business, and I know we’re all excited to see if our programmers have made it so we can see the Gatorade stains on our football players’ jerseys in the next installment of Madden. I know that cartridges are heavier and more expensive to produce. But when will they find a better way to make a video game that is ready for me in seconds and will last me for the rest of my life? Until then, I’ll cross my fingers and knock off some piranha plants with 8-bit fireballs.

The Budget Life

Moving to Boston has been a bitch.

I come from a place called St. Louis. It’s cheap. If you know your spots, you can drink for $1 a beer on just about any night of the week. The notion of spending $35 (just for the cover!) for a night’s entertainment is staggering—you wouldn’t dream of doing it more than once a month.

But here? Every week. Multiple times a week. $35 for a beach-themed party. $65 for a yacht party. And counting. (So far, I’m pretty sure the only reason that Harvard even bothered giving me a @hbs.edu email address was so that I could receive spam from student clubs selling party tickets.)

Hell—I asked a bartender at last night’s gig for her cheapest beer: she lectured me that I should never say this to a bartender, because it means I’m cheap and not going to tip well (uncorrelated, I’d argue). I ended up with a $6 Bud Light, plus $1 for the tip. NO! This is bullshit! This kind of pricing ought only be acceptable in two places: sports arenas, and strip clubs.

Here’s a few situations I’ve come across, and some tricks I’ve used to cut corners:

1. Dinner time. The waiter has asked us if we’d like anything to drink.

Private Equity Dick: Yeah, I’ll have your tall, fancy, cocktailrita. Bring it to me in a designer glass. The menu item has a star next to it that says “house specialty,” so it must be good. They didn’t bother listing a price; who knows how much it is? Whatever. Bring (and charge me for) a second one when I’m done, too. Even if I didn’t ask for one.

Guy with some Goddamn Sense: Just a water, please. You know, the free one you serve with ice. With free refills. And sometimes a lemon slice. (Editor’s Note: This tip may not apply if you live in a place like Zihuatanejo.)

2. At the bar. The bartender has acknowledged our presence (finally!).

Private Equity Dick: I want the hardest alcohol you’ve got (and the premium crap! nothing on rail!), but mix it with a a ton of fruity shit so that it’s probably watered down enough to serve to minors. Give me eight—one for each of my seven Consulting Dick friends.

Guy with some Goddamn Sense: A Budweiser. Not a Bud Light, a Budweiser. I am drinking efficiently. I’m not giving you the same money for a light beer that some brewing company just watered down. Budweiser’s ABV is 5% to Bud Light’s 4.2%.

When it’s applicable, I’m ordering a Pabst Blue Ribbon (5%) for a dollar less. Or possibly, if I’m feeling adventurous, an IPA (roughly, 6%-10%) for a dollar or two more. And by the way: You should thank me for just asking you to turn on a tap and move on to your next order and tip, rather than forcing you to bust out the crazy mixing glasses, sifters, juices, kitchenette set, and pyrotechnic equipment just for me.

3. At dinner. The waiter is back to take our order.

Private Equity Dick: What’s on special? Wait! Like I give a fuck! Just bring it to me. And a few extra $20’s you’ve got lying around back that I can use for napkins.

Guy with no Goddamn Cents: Just an appetizer. Probably something meat-based.

Why? Because I pre-gamed. You know, that thing everyone does before they go out drinking to try and cut back on their bar tab? Yep. I do it for dinners. I’ll make myself a sandwich or a bowl of pasta before heading out. My pasta at home isn’t all that much worse than anything you can prepare me at your restaurant. I won’t argue that I can’t compete with you in regard to meats, which require heightened practice, timing, seasoning, selection, and attention to detail. So that’s all I’ll order. What’s more, the price difference between a wheat-based and meat-based dish in the restaurant is probably only about 30%. At the supermarket? A pound of pasta is about a dollar. A decent cut of steak is probably eight or nine times that. So I try to allocate the distribution of my food pyramid needs accordingly, to each supplier’s competitive advantage.

Other notes:

  • Cabs in groups of four. You don’t need the extra legroom for $15.
  • Don’t buy drinks for girls. First of all: Everyone knows what you’re trying to do, and it doesn’t work. Save your money. Chivalry isn’t dead, but at the bar, it’s definitely kicked the bucket. Second of all: It’s way funnier to convince girls to buy you drinks instead.
  • Cash. Always. The physical feel of draining your hard-earned money is totally depressing absolutely helps keep track of how much you’ve blown through, puts a natural limit on your spending that you get to set when you’re sober, and eliminates the obnoxious habit of opening a tab at the bar and forgetting it there overnight.

Food Fight Foods

A heated debate over a family dinner on a late summer eve: Given an open menu, what might be the best food items to pick in anticipation of a food fight?

Okay, so my family is a little weird.

Anyway, here are the metrics we came up with (in no order):

  • Knockback: You want your artillery to connect with a satisfying *thud*. There’s little joy to be had in successfully landing a single pea across the brow of your foe. Little benefit, too—she’ll easily be able to recover and return volley. Assuming a goal of general messiness and fun, your optimal choice here might be something like a handsomely cut prime rib. (For those seeking a trip to the hospital, by all means consider whole watermelons, thanksgiving turkeys, and other heavyweight options.)
  • Residue: Lacking anything in the way of a stamina bar, body counts, etc., to measure fight success, your effectiveness is primarily measured in how much schlop you can deploy upon your enemy’s hair, face, and clothing. Consequently, your weapon’s ability to leave residue is critical. Most dry foods falter notably in this department. Stickiness may be the most desirable food attribute. Be mindful, however, that residue is a double-edged sword—what’s likely to stick to your opponent’s Sunday best is also likely to stick to your own hands.
  • Range: How far can your food be thrown? The value of this criteria is likely dependent on external environmental factors. Are we in a large restaurant, or your girlfriend’s apartment’s kitchen? Is there cover available? Some food items may not have enough internal cohesion to stick together for a long flight. Shrimp seem to have an ideal weight/size/consistency for long volleys, but be warned: They can also be easily picked up and re-used by the enemy.
  • Sound: Often a side-benefit of weaponry with high knockback or residue, your food’s sound on contact is often highly correlated with your satisfaction. A nice *plop* is good, a *crack* means we might be headed to the infirmary.
  • Miscellaneous Comedy: There’s no other way to describe it. Some foods are just funnier than others. Consider the comparative joy found between throwing a slice of cake at your brother across the room, and throwing a slice of wedding cake. Opt for foods that are widely regarded as gross, especially fancy, or foreign.
Here’s the top 10 I came up with, in reverse order:
10) Mashed Potatoes. A traditional favorite. Gravy always a bonus. Would receive a higher score if the standard color wasn’t so mundane. Opt for sweet potatoes, if available.
9) Fruit salad. Decent knockback for its size. Biggest advantage is that you probably have a high number of rounds.
8) Cake. The variety of frosting colors / residue options is the most significant value factor here.
7) Escargot. A wild card. Snails are incredibly funny and gross. Can you afford the requisite time to dig them each out of their shells?
6) Ice cream. Bonus misc. marks for being a frigid weapon in a field of warm, freshly cooked artillery. Very sticky—your best bet is an ice cream cone, or having a large spoon handy, so that you can avoid the residue on your own hands.
5) Belgian Waffles. Typically topped with gobs of syrup (and nooks with which to store the sticky stuff), yet thick enough that you can likely avoid covering your own hands in the gunk.
4) Creamed Spinach. A classic staple. With top marks in residue, creamed spinach is great bet to adhere to targets, and has a wonderful green color.
3) Foie Gras. (With tips to Annie, and Pete.) The perfect storm. Generally slick or covered in sauce, with some fat, for strong residue and sound points. Solid, for good knockback and range—and you probably wouldn’t want to pick it back up off the ground. But most importantly: It’s foreign, fancy, AND gross. Nobody wants to get hit with a goose liver. High marks across the board.
1&2) Spaghetti & Meatballs. Either would have made it high up on this list on its own merit. A meatball gently covered in sauce will fly long, splotch loudly, and leave a nice mark. The pasta certainly wouldn’t fare well in a long-distance battle, but sticks well when landed, and can have a beautiful drizzle effect on short range infidels. The two complement each other marvelously, and the fact that they’re often delivered together makes the dish a clear-cut winner.

Lessons from Joe Edwards

"Uncle Joe."

Joe Edwards (above, left, with Chuck Berry, right), is a real, live folk-hero.

If you’re from St. Louis you already know the story, and you’ve already visited and revered his trademark restaurant, Blueberry Hill. If you’re not, you can pick up the story from his Blueberry Hill profile, or his Wikipedia. The jist of it: Joe opened a bar/restaurant in the 70’s, spearheaded a movement that turned a questionable area of town (called “The Loop”) into a nationally-recognized entertainment district and tourist destination, is currently involved in an impossible number of new, vibrant business projects, and is generally a very highly regarded and respected person in the scene.

I was incredibly lucky to have met Joe personally through our professional relationship while I was at Eleven. We didn’t talk much—business, with Joe, never took much negotiating—but I still learned an incredible amount through working with him directly, and in the same city. Here’s a few lessons.

1) Live the story you tell. Joe’s story is Blueberry Hill: A homey, feel-good bar, stuffed with pop-culture memorabilia. There’s a very 50’s feel. Likewise, Joe hasn’t changed much over the years—same pony tail, Hawaiian shirts & khaki shorts, vintage sports car, and cheery attitude as ever (see above, minus the car). You can spot him from down the block. He’s a natural extension of his business—for lack of a better word, a living, breathing mascot. Every voicemail he’s ever [grammar error fixed. Thanks, Pete!] left has started “Hello! This is Joe Edwards from Blueberry Hill!” It feels good to see him, to talk to him, and as a natural extension, it feels good to spend time in his place of business.

I’ve heard stories that, in the 70’s, Joe would from time to time have to physically eject ruffian customers who didn’t fit his image. Bad for business in the short run, as the gangster kids figured out that Blueberry Hill wouldn’t even accept their business. Families figured this out too, and moved their business in soon after the punks took off.

There are countless other factors involved, granted. But it all starts with #1. Joe is Blueberry Hill’s best salesperson. He picked a story and business to match, and totally immersed himself in it. You don’t go to Blueberry Hill because they’re running a good price special (they don’t have any). Nor do you go, for the most part, because it’s the corner bar (even going through Wash U, Blueberry Hill is notorious for having among the hardest-carding bouncers in the city). You go to Blueberry Hill because it’s Blueberry Hill, and because it’s Joe’s place.

2) Have a cohesive, comprehensive vision. Everything—literally, everything—that Joe gets involved in is geared or optimized to serve #1. It’s incredible. Let’s look at some examples:

A) Everything, from the restaurant, to the bowling alley, to the hotel, to the movie theater, has a distinct “Joe Edwards” feel. The 50’s vibe. The penchant for collectibles. I can close my eyes and envision the types of materials I’d expect to see and feel, the fonts and diction used. The hours (open every day of the year, without question, ever). Just distinct enough to be unique, and yet, bring to mind the good feelings drawn from every prior Joe Edwards experience.

The Loop, surrounding Blueberry Hill, has a (possibly unwritten, but verifiably Joe-enforced) rule that no bars are allowed to open on the street. Every liquor-licensed venue in the neighborhood is a restaurant (I suppose, encouraging a family-friendly environment) that happens to also have a bar. Even the places that Joe doesn’t own conform to the Joe feel.

B) Joe’s businesses actually complement each other. Pi and Pappy’s, respectively wildly successful pizza and barbecue places in St. Louis, responded to their good fortunes by opening up new pizza and barbecue places—there’s now five places serving Pi-style pizza, and two serving Pappy’s-quality barbecue. How much of either could you consume in a day (much less a month)?

On the other hand: Joe noticed that his Blueberry Hill bar patrons were still thirsty after the place closes at 1:00am. He then opened Pin-Up Bowl, down the street with a 3:00am liquor license. I couldn’t count the number of times I’ve made that 1:02am trek between the former and the latter (because of the frequency, mind you, not my inebriation).

Joe is the city’s biggest proponent for developing and promoting The Loop. Why? The more foot traffic on the street, the more people who are likely to stop in for a burger or a pint.

Joe revitalized the Tivoli Theater on the Loop. Because “dinner and a movie” makes sense, and movie-goers only having to park once for both even more so. Joe built the Moonrise Hotel on the Loop. Where are out-of-towners (who probably don’t have a car, and certainly don’t have a good grasp of the neighborhoods) who stay at a hotel most likely to go eat?

C) Non-business ventures that still ultimately promote #1. Joe founded the St. Louis Walk of Fame, a series of commemorative stars embedded in the sidewalks along (you guessed it) the Loop’s Delmar Boulevard. The organization is billed as a non-profit—but at the end of the day, who do you suppose the increased foot traffic serves?

He had a hand in the Loop Planet Walk, which starts directly in front of his Moonrise Hotel.

Most recently, Joe installed a Chuck Berry Statue across the street from Blueberry Hill. Joe is renowned for being a good friend of Chuck’s, who, by the way, plays St. Louis shows exclusively at Joe-owned venues (a monthly gig at Blueberry Hill, and occasionally, a date at The Pageant down the street).

And finally, there’s Joe’s forthcoming Loop Trolley project. It’s designed to connect the Loop to nearby Forest Park, bridging and enriching two of the city’s best public attractions. Two of the proposed train stops are directly in front of Joe’s Pageant and Tivoli. But forget that—the local stuff is small potatoes. The trolley project has already received $25 Million in federal funding, and is a sure-fire bet to win a ton of nationwide publicity and tourism interest.

I’ll give Pi some credit here: I’d bet it’s no coincidence that they’re widely known for receiving a positive review from Barack Obama and that their first geographic expansion point was Washington DC—let the consumer draw their own fascinating daydream conclusion there. But Joe wrote the book on the subject. Everything he’s done is intertwined in a beautiful, expansive, self-nurturing and ever-growing web.

3) You’re only as busy as you make yourself. Perhaps the most important, and practical, lesson of all.

Even given the towering number of projects and businesses he’s involved in (and I’m sure I’ve only just scratched the surface), Joe is simply not that hard to get a hold of. You can reach him by calling his extension at Blueberry Hill (which anyone at the bar will give out)—on a bad day, he’ll respond to your voicemail and call you back within 36 hours. On a good day, he’ll pick up the phone on the very first ring.

Everything he does he handles without a computer—or at least, an email address.

It seems impossible. Maybe Joe’s simply a step ahead, again—physically avoiding the timesink that we general public succumb to on the internet. I prefer to think that he’s just a model for work ethic. One might conjecture that the biggest hurdle to getting things done is simply worrying about not getting everything done. Joe responds to everything on his plate, swiftly and decisively. He doesn’t leave loose ends or putz around with petty debt or open deals—with all the time and energy I’ve seen some bar owners expend making and further delaying delinquent payments (and my experience, indubitably, being just a minuscule sample), who knows what they might have otherwise accomplished. On the contrary, his abilities to reach decisions, follow through, and get work (big or small) done are the stuff of legend.

Thanks, Joe.