For some reason, all my favorite ideas come from the realms of restaurants and airlines. The short of it: I must really, truly, innately desire to blow a whole boatload of money as soon as I’m nice and rich.

So here’s an awful idea and my latest obsession: I want to start a restaurant called Secret Menu.

I ate at In-n-Out Burger last week. It was positively divine. I’m a sucker for greasy junk like that, and a sucker for eating at landmark establishments. But perhaps the best part of the trip was ordering off of In-n-Out’s venerable secret menu.

…Their secret menu isn’t really a secret. Go hit up Google, you’ll find it all over. Hell. They itemize it on their own corporate website. So what? It still feels awesome being on the inside.

My idea kicks it up a notch. I cut out the chaff. My restaurant only has a secret menu.

When you’re seated, the waiters (assuming we have waiters; I haven’t the foggiest as to what type of food and ambiance we’ll be shooting for) will provide you a menu with everything blacked out like a World War II letter censored by Yossarian. Don’t know what you want to order? Sorry, we can’t help you.

Most of the menu items will be pretty reasonable fare. But the secret menu affords us an opportunity to do some stuff that’s a little more weird and fun. Like a steak place where you can order a Peanut Butter & Jelly. Maybe if you want the chicken, you’ll have to order a “Chicken Soup, hold the soup.” Maybe there’s a gag meal like liver & onions that comes out if you try to order from the secret menu but screw it up.

I think the foodie circles and blogosphere will probably try just about anything and go gaga over it if you make your concept stupid and quirky enough. What do you say?