It started out as http://www.cocacola.com

Then the internet got smarter; www.cocacola.com was all that you really needed.

Then the internet got smarter still. cocacola.com would direct you to the right place.

Then we got cutesy. Things like google.com/fanhaerhr became google.com/about .

Cuter still, with the need to mind your messages down to the very character. You can get to facebook.com by simply typing fb.me .

There’s an ever-blossoming number of different domains now. The US has  .com; most countries with robust internet access have their own alternative like .es, .it, .co.uk, or whatever. Having a .org address used to mean something different. Now there’s .co, .info, .biz, .xxx, and who knows what else.

I imagine that, eventually, you might have every different permutation of domains. Cocacola.com might become cocaco.la (like delicious.com used to be del.icio.us).

This seems silly though. Does CocaCola need to own every single different iteration of its namesake, across dozens (hundreds?) of different domains? How long until you can just own “CocaCola,” and just type “CocaCola” into a browser and that’s where you go? Some browsers already do this by taking advantage of your browsing history, or doing tricks with Google’s “I’m feeling lucky” function.

But I mean, I’m talking the real deal. I want to own “Josh Petersel;” how long until that’s possible?