As a final project for my Strategic Marketing in Creative Industries course last semester, I wrote the first draft of a potential case on Louis C.K., a wildly popular comedian who’s currently employing some intrepid tactics regarding the sale of his recorded materials and of tickets to his live shows.
The actual case seems like it’s not going to get written for now—C.K. is somewhat notorious for being very particular about the projects he participates in, not to mention the fact that he’s probably impossibly busy these days. Still, the mock case was fun to write, and kind of enjoyable to read, so I thought I’d share it. Download a PDF copy at the link below.